WE Mobile began its professional journey in Bangladesh in the year 2017. It is a Bangladesh based business and a sis issue of Aamra Companies. Aamra is a group of business that are running organizations in IT, textile, outsourcing and professional development sector. As an expansion of their IT company, they started WE mobile brand in Bangladesh. WE Mobile mostly targets the low and low-mid spending plan consumers. Their phones are made in China and are currently sold only in Bangladesh. They have currently established an excellent amount of brand shops and retail outlets all around the country. The brand came to excellent public attention after releasing WE T1 through Grameenphone. WE T1 is a 4G mobile phone with decent functions and costs 4,444 Tk. at its releasing time in February 2017. In the past couple of years’, numerous brand-new mobile phone brand names were born however went out of operation or could not continue routine organization because of the nature of this competitive market. If WE can continue growing its organization and customers till the end of 2020, they might have a strong future in Bangladeshi mobile market.