Tecno Mobile was founded in 2006. Tecno is a Chinese manufacturer based in Hong Kong. The brand is a subsidiary of Transsion Holdings. First, Tecno has focused on the African and South Asian markets. But after two years in 2008, Tecno decided to stop business in South Asia and concentrated only in Africa. After 8 years in 2016, they achieved success and became one of the Top Three Mobile Brands in Africa. Then they moved on to the Middle East to expand its operation. Tecno targeted such countries where the civilization is large and purchasing strength is low. In a short time, Teco became a renowned brand in those areas. Now Tecno has made its presence in 60 countries and a strong player in the mobile industry around the world. Tecno has a wide mobile device portfolio with feature phones, smartphones, and tablets. Tecno committed to renovating the latest technology into localized products admitted the guideline “Think Globally, Act Locally.”

Tecno in Bangladesh

Tecno entered officially in the Bangladesh market in 2017. The journey of the brand in Bangladesh is not so easy as there were many brands established their position for low and mid low budget consumers. The Tecno Mobile price in Bangladesh is from 3000 to 20000. So in 2018, Tecno organized a factory in Bangladesh to show their loyalty to this market, and also, they grow a strong base. So after reducing the tax payments, Tecno mobile can release smartphones at a more affordable price. The brand launched Camon CX Air, which was the most successful model of Tecno in Bangladesh. Behind this success, one major feature played an important role that was Pixel X image processing technology. This technology provides excellent picture quality in low light. As Tecno offers impressive features in a low budget, Tecno placed its name in the Bangladesh market. They also provide after-sales service and a 13 months warranty.