Micromax Informatics Limited is an India based electronics company. The brand was founded in 2000 as an IT software application business. Later in 2008, they began to manufacture mobile phones. In a short time, Micromax achieved a huge market as they provide attractive smartphones with well balanced specifications. The brand offers affordable innovation through their products and break the barriers to adopt advanced technologies. They offer great services targeting the youth generation and to celebrate the vibrancies of life. The brand’s main mission is to provide innovative products so that customers can enjoy a unique experience. Micromax is one of the leading brands of India and admitted as the 10th largest mobile phone player in the world. In India, the brand sells around 2.3 mobile devices every month. The brand adds 60 models of products to its portfolio, including feature rich phones, dual-SIM phones, 3G Android smartphones, tablets, LED televisions, and data cards. Micromax committed to being a top 5 mobile brand in the world.

Micromax Mobile in Bangladesh Market

In the early stage, when Micromax introduced their mobiles in Bangladesh, the brand got a quick response from the customers as the demand for Android phones is increasing greatly. Micromax mobiles belong to exceptional specs at affordable prices. But the flow of time, they faced loss in the mobile market. There are many reasons behind this loss, such as advertisement deficit, research study, and growth of other marketing projects or businesses. If Micromax overcomes its lack, it can be a leading brand of Bangladesh. However, the brand improving overall equipment to increase the quality of products and also the look. In the mid year 2019, the brand introduced Micromax iOne which has impressive specifications and a stylish look. The price is also reasonable.