BlackBerry Mobile Bangladesh

BlackBerry Mobile Bangladesh

BlackBerry smart devices were initially designed, manufactured, marketed and offered by the Canadian company BlackBerry Limited. Later on, Chinese business TCL Corporation and Indonesian Telkomsel joined Blackberry Limited. BlackBerry was always a highly respectable name in the cellphone market. It is because of their design, software and hardware quality, functionality, level of security and QWERTY keyboard.

The Fall of BlackBerry

Until completion of 2009, BlackBerry alone had about 20% of smart device OS market share (Statista). After that the time came when Android exposed itself as an OS giant. Because 2010, the BlackBerry OS continued to lose its market share. At the end of 2013, their market share went down under 1%. They presented some individualistic Android smart devices to survive in the market. However the fact is, BlackBerry might never determine itself with Android after their own legendary BlackBerry OS. They tried to invest on and establish their OS further, however Android was too effective to beat and even to compete. The new generation valued ingenious apps, cool video games, and a larger open community over a traditional, protected and classy phone. We see this as the major reason behind the fall of BlackBerry. They could not adapt to this brand-new state of mind and wished to hold on to their individual reliable system and the organized procedure of advancement.

BlackBerry in Bangladesh

BlackBerry was among the few brands that could compete with Nokia in early days of the mobile phone market in Bangladesh. Their QWERTY keyboard was highly popular among the young generation as messaging was very popular in Bangladesh. Then Android featured advanced touch keyboard and different chat apps. It led BlackBerry practically quickly lose their popularity in Bangladeshi smartphone market. However they decided to adhere to the “old is gold” policy. Thus lost a generation of customers with totally different mindset. BlackBerry is now producing Android device, but their presence in Bangladesh is extremely irrelevant.